About r/Sephora
In its own words:
Discuss all thing Sephora! Makeup, Skin care, tips & tricks, Q&A's, and seasonal sales!
Community guide
r/Sephora (#972, about 1.1 million) is for makeup, skincare, tips and seasonal sales tied to Sephora itself—not beauty hauls from other retailers or affiliate code dumps.
What belongs
Hauls, questions and sale talk (about 154 posts/day; text, images and galleries). Rules ban trolling, self-promotion, affiliate links, political posts, and products not sold at Sephora; haul photos need a comment listing what is shown; rewards questions belong in the monthly megathread; seasonal-sale and cart-review posts have their own rules, and you may not share someone else’s discount link.
Versus Makeup and MakeupAddiction
Makeup and MakeupAddiction cover cosmetics from anywhere. This community stays on Sephora’s assortment, including in-store sale cycles.
Practical pointers
List haul items in a comment; keep rewards chatter in the pinned thread; don’t drop other people’s discount links.
The community was created on Aug 5, 2012, which makes it 14 years old. Since Oct 26, 2026, it has gained 4,274 subscribers (+0.39%). It sits just behind r/Instagram (#971) and ahead of r/VisitingHawaii (#973) in our ranking.
What sets r/Sephora apart
For its size it is unusually busy: about 140.9 new posts a day per million members, more than 98% of the Top 100. It is also one of the faster-growing big communities: its 1.08% gain since Sep 19, 2026 beats 94% of the Top 100. Its rhythm is strongly tied to time zones: the busiest hour (16:00 UTC) sees about 7.6× as many posts as the quietest (08:00 UTC).
Subscriber growth
Between Sep 19, 2026 and Nov 2, 2026, r/Sephora went up from 1,080,880 to 1,092,527 subscribers (+11.6K, +1.08%). That is about 265 new members per day. The chart shows 9 weekly subscriber counts.
What r/Sephora talks about
Across 700 recent posts (Oct 29–Nov 5), the words that come up most are “sale”, “haul”, “rouge”, “code” and “influence”. Other frequent themes are help, deinfluence, codes, skin, worth and cart. Recurring phrases include “sale haul”, “rouge code”, “influence deinfluence” and “rouge haul”. By format, 46% are text posts, 29% are images and 23% are galleries.
Popular post flairs: Question (237), Advice (139), Haul (121), Discussion (53), PSA (34), Rouge Sale Code Thread (24).
Activity and best time to post
r/Sephora gets about 150 new posts a day. The public archive holds 113,219 posts and 1,937,698 comments in total, about 17.1 comments per post. Last week the busiest day was Friday (265 posts) and the quietest was Wednesday (111). Posting peaks around 16:00 UTC and is lowest around 08:00 UTC.
Rules of r/Sephora
The moderators of r/Sephora list 13 rules. In short:
- No trolling or harassment
- No self-promotion or spam
- Affiliate links are NOT ALLOWED.
- Check to see if your question has already been answered in the sub by using the search function.
- Rewards-related topics should be posted in the pinned Monthly Rewards Megathread.
- Non-Sephora purchase posts are not allowed.
- Do not post images of products not sold at Sephora.
- All haul posts must contain a list of what is being shown in the comment section from the OP.
- CART REVIEW POSTS
- Seasonal Sale Posting Rules
How to join
Open reddit.com/r/Sephora and press “Join”. Read the community rules in the sidebar before you post: every subreddit is run by its own volunteer moderators.
Frequently asked questions
How big is r/Sephora?
r/Sephora has 1,092,527 subscribers (Nov 2, 2026), which makes it the #972 safe-for-work subreddit in the SubMouse ranking. It added 11,647 members between Sep 19, 2026 and Nov 2, 2026.
When was r/Sephora created?
r/Sephora was created on Aug 5, 2012, so it has been around for 14 years. The oldest post in the public archive is from Apr 30, 2014.
Is r/Sephora still active?
Yes. r/Sephora gets about 150 new posts a day (average of the last week). Over its lifetime the archive counts 113,219 posts and 1,937,698 comments. In a sample of 700 recent posts we counted 564 different authors.
What is the best time to post in r/Sephora?
Based on post counts from Oct 29, 2026 to Nov 4, 2026, the busiest day was Friday and the quietest Wednesday, and most posts arrive around 16:00 UTC, with the fewest around 08:00 UTC. More posts also means more competition, so a quieter hour can help a post get noticed.
What kind of posts are on r/Sephora?
The community describes itself as: “Discuss all thing Sephora! Makeup, Skin care, tips & tricks, Q&A's, and seasonal sales!” Recent post titles often mention sale, haul, rouge, code and influence. Most posts are text posts (46%).
Is r/Sephora SFW?
Yes. Reddit does not mark r/Sephora as an 18+ (NSFW) community. SubMouse lists safe-for-work subreddits only.
What are the rules of r/Sephora?
Join the community on Reddit first, then use “Create post”. r/Sephora accepts both text and link posts, with images, videos, galleries and polls enabled. It has 13 posted rules, starting with: “No trolling or harassment”; “No self-promotion or spam”; “Affiliate links are NOT ALLOWED.”. Moderators remove posts that break the rules, so read them in the sidebar before posting.
What subreddits are similar to r/Sephora?
Communities with similar topics include r/MakeupAddiction (7.6M), r/30PlusSkinCare (2.5M), r/Makeup (1.9M) and r/MUAontheCheap (1.1M).
Stats from public data (data updated Nov 2, 2026; activity, rules and archive totals via the Arctic Shift archive, Nov 6, 2026). Point and comment counts are archive snapshots and can be lower than on Reddit today. SubMouse is an independent directory and is not affiliated with Reddit or the moderators of r/Sephora.